When it comes to the preferred software, research shows that Android phones are by far the most used in Ethiopia. Over 90% of the people using mobile phones have Android software. The iOS share in the Ethiopian market is around 5.7%, which is fairly low, but understandable.
After all, Ethiopia is a fairly poor country, and Apple devices have always been known for having higher price tags than most Android devices. The price tag is the main reason why so many Ethiopians prefer using Android devices.