PENN Entertainment Launches Hollywood Casino Mobile App Campaign in Canada
Emily Patel 
PENN Entertainment has introduced the first major Canadian brand campaign for Hollywood Casino, unveiling a new creative platform designed to establish a distinct identity for the online casino brand. Titled ‘Take a Hollyday,’ the campaign invites players to experience online casino gaming through a Hollywood lens, transforming everyday moments into invitations to engage with the Hollywood Casino app.
Key Takeaways:
- PENN Entertainment launched Hollywood Casino campaign.
- Focuses on mobile app experience in Canada.
- Campaign promotes a distinct Hollywood brand identity.
Mobile-First Experience at the Core
The campaign emphasizes the Hollywood Casino app, highlighting its provision of hundreds of mobile casino games, including slots, blackjack, roulette, and live dealer experiences. This allows players access to a premium online casino experience wherever they choose to play, through an intuitive, seamless mobile interface. The approach taken positions Hollywood Casino as an inviting entertainment destination, diverging from traditional casino advertising that often emphasizes high-energy thrills.
Strategic Campaign Rollout
The ‘Take a Hollyday’ platform is brought to life through two 30-second spots and is distributed across television, digital, social, online video, and out-of-home advertising. This marks the initial phase of a long-term creative platform intended to define Hollywood Casino's presence across North America. The campaign is rolling out across Ontario and Alberta this month, relevant to Canada's mobile gaming market, with Initiative supporting paid media efforts.
Justin Hergianto, vice president, marketing, PENN Entertainment Interactive, stated, "Hollywood Casino has always been a brand with tremendous personality, and this campaign finally brings that to life in a way that's distinctive, memorable and unmistakably our own. 'Take a Hollyday' creates a world that feels fun, uniquely Hollywood while establishing a brand identity that stands apart in the online casino category, a category well-known for popular mobile slots games."
Agency partner Diamond developed this differentiated strategy and creative. Jon Taylor, creative director at Diamond, commented, “Most casino or betting apps sell the thrill of it all. We saw an opportunity to sell the chill of it all. ‘Take a Hollyday’ turns Hollywood Casino into a little break, wherever you happen to be.”
