888 gaming is a leading market player both in the creation of gaming software and provision of gaming platforms. It has been in existence since 1997, weathered many legal storms during its time and is now listed as a public limited company. 888 gaming also partners with other gaming sites in a B2B model by selling software.
Cassava is a heavyweight contender in the iGaming sector, owing to its status as the parent company of 888 Holdings' enormous 888 brands. Cassava does not manufacture slots or games under the Cassava brand, but it indirectly provides Cassava games to its users through its 888 brands and software. On this note, the publisher of Sports Illustrated, Authentic Brands Group (ABG), has teamed with 888, an online gambling and betting company. 888 will introduce a Sports Illustrated-branded sportsbook as part of the deal.