July 31, 2023
Greentube, a Novomatic Digital Gaming and Entertainment branch, has announced a deal with Betway to increase its market share in the regulated Belgian iGaming market. Greentube has lauded Betway as a “long-term partner and a prominent operator.”
Following the announcement, Greentube will launch its selection of top-quality mobile casino games on Betway.be. Players will access the developer's top-performing titles like Hot Cubes, Starliner, and Book of Ra Deluxe. These mobile slots have posted a strong performance in FOR Novomatic in the country's robust retail sector. Greentube hopes to emulate this success.
The company will use the iForium content aggregation platform to integrate its cutting-edge game titles on the regulated mobile casino app. The launch is the latest milestone in the long-term partnership between Greentube and Betway in regulated markets worldwide, further solidifying the company's position in Belgium.
Commenting on the deal, Jordan Wall, Sales & Key Account Manager at Greentube, stated:
“We are delighted to deliver popular digital takes on all-time classic slots to more players in Belgium, through our valued partner Betway. We believe that the market will respond favorably to the selection of entertainment that we are providing, further enhancing our presence in this key regulated market.”
Anthony Werkman, CEO of Betway, added:
“We are thrilled to welcome Greentube, a leading provider of classic gaming content, to our portfolio in Belgium. Their premium selection of player-favourite titles is a perfect fit for our casino, giving our customers more exciting games to enjoy in a fair, safe and responsible environment.”
The Betway deal is one of the many for Greentube in recent months. In July, the company sealed a deal with bet365, another leading mobile casino operator in Europe, to launch in the Netherlands. In the same month, Greentube secured a license from the Pennsylvania Gaming Control Board to launch in Pennsylvania, United States.
With roots in the vibrant city of Lagos, Amara Nwosu is MobileCasinoRank's premier researcher. Melding rigorous analysis with an intuitive grasp of the mobile gaming sphere, Amara unravels the intricacies of the casino landscape for readers worldwide.